Six months after what seemed to be a manageable coronavirus outbreak in December 2019, the global Covid-19 pandemic has truly made its weight felt in ways we couldn’t have previously imagined. For the first time in history, Manila, along with most major cities elsewhere, has been put under various levels of community quarantine for what felt like weeks on end, greatly hampering what once was a robust South East Asian economic force. Unemployment rates, especially within industries employing daily-wage earners, have sky-rocketed and those still with jobs have to contend with the unpredictability of their employment. Naturally, this means that the average person has had to rethink the way they live and more importantly how they spend their precious resources, especially money.
It’s because of this, and social distancing now being a norm, that business owners over the world will inevitably have to re-strategize not only the way they do business – what worked before needs some serious recalibration – but the industries they should be invested in as well. After all, we are currently in a global recession and unless you pivot fast, then the race could already have been potentially lost. But can healthcare and an opportunity in dialysis centers in particular help entrepreneurs forge a way forward?
Interestingly, it seems like economies and industries of both old and new have found a great equalizer in the pandemic and the tides are swiftly shifting, creating oceans of uncertainty or opportunity, depending on your perception and your appetite for a challenge. Unfortunately, Travel and Tourism – something that’s become such commonplace content for anyone on social media – will most probably not see a recovery until a vaccine is found and travel restrictions ease. On the other hand, Automotive, Construction and Real Estate, and Manufacturing and Retail will not come to a complete halt but will definitely not be able to enjoy the boom that they have until recently enjoyed for a while. Business-minded individuals heavily invested or previously interested in these industries will find it wise to diversify for the time being in the interest of viability and profitability.
But along with this change and inconstancy comes an exciting spread of opportunities that present themselves to anyone who dares to take the risk. As soon as we’re able to get over the initial Circuit-Breaker shock, we can expect to see a revival and even a boost in certain key sectors. By allowing people to continue to get their hands on daily necessities and items able to improve their lives around the household in a social-distancing world, E-commerce has enabled businesses to endure and will continue to do so more confidently as we embrace its conveniences. Personal and Healthcare and Food Supply and Retail will, as expected, remain to be at the forefront of everyone’s necessities for obvious reasons. But what indubitably takes the cake is a heightened need for Medical Supplies and Services, both for people with chronic diseases who need to continue seeking medical attention for survival and for the common folk who will need some form of a consultation or a procedure done over the natural course of their biological lives. Given the data, and some common sense, it’s easy to grasp the potential in these business realities and hopefully, get inspired to take action towards capitalizing on our new normal.
It’s no secret that public health institutions cannot by themselves provide substantial healthcare solutions for the medical woes of Filipinos and that the average Juan has had to look to privately-owned institutions for specialized treatment and care. From diagnostic centers to lying-in clinics, from dental specialists to family doctors, the private sector has had to carry the brunt of providing for the needs of their own communities – a load they’ve happily taken on and excelled at delivering through the years. Especially during these unprecedented times when hospitals struggle to establish a sense of security for non-coronavirus patients, standalone specialty clinics will all the more play the vital and noble role of continuing to treat the sick. This welcome pressure rings true amongst medical facilities all across the country, but dialysis centers stand out because of two things: 1) the sheer frequency at which patients need to undergo hemodialysis on a weekly basis and 2) the fact that we’ve always had too little of them to begin with. All of the above taken into consideration, the limitless opportunities in a dialysis center business becomes clearer and clearer.
Luckily, MedLine Dialysis Center – the Philippines’ first and fastest growing dialysis center franchise – already has a tried and tested business plan for entrepreneurs to operate a dialysis center without the strains that come along with a standalone startup. MedLine has been at the forefront of the renal care industry since 2014 when they opened their first branch in Malabon, which was quickly followed by a second branch opening in Taytay in 2015. Through time and experience, not only have they streamlined the set-up and operations involved in putting up a dialysis center business but they have made it easier for entrepreneurs with no medical background to get into the healthcare industry through their franchising opportunity. Today, MedLine has 20 strong franchisees and 4 more company-owned branches across Luzon, all operating in the name and style of MedLine Dialysis Center.
For a total investment of Php 15M (inclusive of franchise fee and VAT), disbursed within a 16-month timeframe, entrepreneurs will be able to set up a 15-seat capable MedLine Dialysis Center within 6 months. This investment includes 7 dialysis machines with 8 more to follow, funded via the revenues of the center starting in the 2nd year (based on actual data on customer growth). The investment also includes everything else that the franchisee would need to set up their MedLine franchise, including rent deposits, business and medical permits, initial inventory, all necessary equipment, renovation costs, training costs, as well as operating expenses for up to 10 months.
This is a chance for entrepreneurs to be part of a business with not only a financial but also a social impact. MedLine branches can expect a highly conservative ROI by the 4th year and a cumulative EBITDA of Php 62M after 10 years, and at the same time be able to cater to the underserved local dialysis market, addressing the need to provide the best essential healthcare services to every Juan when they need it and at prices they can easier afford. With a partner like MedLine, investors can find ways to bounce back through taking advantage of the huge potential in this healthcare constant especially at a time of refocusing.
Do you want to take part in MedLine’s mission of giving Malasakit na Tunay to any and every dialysis patient in need of assistance? Join our growing family of franchisees now! Click here for more info.